Glossary

What is a webhook?

A plain-English definition, with a real example from a small business.

Geoff BromilowAI systems developerUpdated 1 min read

Definition

A webhook is an automatic message one app sends to another the moment something happens, like a new order or a form being submitted.

At a glance

Also called
Web callback
Good for
Instant updates between apps

In plain English

Instead of checking for news every few minutes, the other app gets a tap on the shoulder straight away.

An example

When a client signs a contract online, a webhook tells your project system to create the job instantly.

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Questions people ask

An API is how you ask another app for something. A webhook is how that app tells you when something happens.

Related terms

Geoff Bromilow
Written by
Geoff Bromilow
AI systems developer

Geoff builds the AI systems, automations and integrations behind our projects — and explains them without the jargon.

Last reviewed 15 Sept 2026LinkedIn ↗ (opens in a new tab)

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