Their crowd, finally in focus.
A mobile-first event app and live sponsor dashboard for a national 3x3 basketball tour — live 17 days after kickoff, in time for the first qualifier.
The client
The tour is Australia’s biggest 3x3 street basketball championship, now in its 14th year. The 2026 season ran qualifiers in Brisbane, Perth, Melbourne and Sydney, then a three-day finals weekend in Melbourne.
It’s backed by big names in sport, beauty and drinks, and each one runs an activation on the day. To keep those partners and win new ones, the team needed to show exactly who turned up, what they did and what they thought — with less than four weeks until the first qualifier.
The challenge
Attendee data was scattered across registration portals, ticketing systems and one-off Google Forms. There was no way to follow one person across activations, so sponsors got headcounts, not insight.
Sponsors wanted proof: who visited their activation, how they rated it and whether they remembered the brand on the way out. Pulling that together by hand took weeks, and it still couldn’t show when the crowd peaked or where people had come from. The team also wanted solid audience data to price partnerships properly as the tour grows into Asia-Pacific.
What we did.
Made surveys worth doing
Every activation has its own QR code and a survey that takes under a minute. Each one earns prize-draw entries, so the more people join in, the better their chances.
Gave facilitators one tap
A facilitator view in the same app shows who’s due next. Tap a name when they arrive — no scanning, no extra hardware — and bonus entries land in their app.
Reported live to every sponsor
Every answer is timestamped and tied to one attendee profile, so each sponsor gets a live report: when people came, who they were and what they thought.
How it works.
One attendee, one activation, one live sponsor report.
- 01Attendee
Signs up at the gate
They scan the entry QR code, make a profile in under a minute and earn their first prize-draw entries.
- 02Attendee
Finds what’s on
The app shows the schedule, every sponsor activation and which ones need a booking.
- 03Facilitator
Checks them in
At the activation, the facilitator taps their name. The check-in is timestamped and 5 bonus entries arrive in the attendee’s app.
- 04Attendee
Rates the experience
Three quick questions from the sponsor — how was it, had you heard of us, who’s your team — earn 10 more entries.
- 05Sponsor
Sees it live
The answers land in the sponsor’s report seconds later, alongside the busiest times, age groups and postcodes.
What changed.
For attendees
Surveys feel like part of the game. Each one takes under a minute, and every activation and survey adds to their chances in the on-stage prize draw.
For facilitators
One phone and one tap per person. No scanners, no clipboards, and a live list of who’s due next on court.
For sponsors and the team
Each sponsor gets a shareable live report on their own activation. The team gets one view of the whole crowd — the data it needs to price the next round of partnerships.
The results.
Confirmed by the clientUnder the hood.
- One profile per attendee
- Every survey, check-in and entry ties back to one record, so a person’s day can be followed across every activation.
- A QR code per activation
- Each sponsor zone has its own code and survey, with questions that adapt to earlier answers.
- Works on patchy wifi
- If the venue connection drops, answers wait on the phone and send as soon as it’s back.
- Everything timestamped
- Every survey and check-in is timestamped, which is what powers the busy-times heat map.
- Shareable sponsor reports
- Filter by sponsor, event or day, then share a live link or export to CSV or PDF.
- Privacy built in
- Built to the Australian Privacy Principles. Sponsors only see aggregated, anonymised results, and sensitive questions are clearly opt-in.
Ready to work smoother?
Tell us what’s slowing you down. We’ll come back within a day with a few ideas — no obligation.
Start a project hello@thinkswift.com.au